Clear project leadership
Scope, milestones, and estimates are agreed before development starts.
Available for new projects
Ayoub Wahid · Shopify & AI Developer · Casablanca
Shopify stores that sell. AI agents that answer your customers.
I design, build and speed up Shopify stores for DTC brands, then add AI agents that handle support and sales 24/7.
100% Job Success on Upwork · 11+ projects delivered · Replies within 24h
One partner, from plan to launch
Clear communication. Practical decisions. A product your team can own.
Stores I've worked on
- Magic Spoon
- Spacegoods
- Flare Audio
- Away
- Monica Vinader
- Miansai
- Gorjana
01About
Experienced delivery. Direct communication.
I combine hands-on engineering with enterprise project leadership. At a major telecom operator, I led the merger of three legacy sales platforms into one B2B/B2C app. That's why your project gets a clear scope, milestones and steady updates, not just code.
- Shopify Expert
- Full-Stack
- AI Development
- Mobile Apps
- Project Leadership
Hands-on engineering
Work directly with the developer building your store or product.
Built for handoff
Get documented, maintainable work your team can own after launch.
- Languages
- English · French · Arabic
- Education
- MSc Computer Science, École Marocaine des Sciences de l'Ingénieur (2024)
02Services
The right build for your next step.
Choose what you need now. We’ll make the scope and next steps clear before work begins.
01 / Service
Shopify & E-commerce
Launch or improve a Shopify store that makes it easier for customers to buy.
- Launch a store that converts from day one
- Faster pages and higher conversion (speed & CRO)
- Upsells, bundles and subscriptions that raise order value
- COD forms and tracking set up right (Meta, TikTok, Google)
- Turn your store into an iOS & Android app
02 / Service
AI Agents for Stores
Give shoppers helpful answers and your team more time.
- A 24/7 assistant that answers product and order questions
- Chat & WhatsApp support with human handoff
- Trained on your catalog and policies
- Workflows that save your team hours every week
03 / Service
Also building: SaaS, Web & Mobile
- MVPs built for production
- Dashboards, marketplaces and CRMs
- Mobile apps with Flutter and React Native
03Selected work
A closer look at the work.
A selection of independent studies of live products. Each one looks at how the experience guides people from first impression to next step.
Independent site studyE-commerceDTC
Magic Spoon
High-protein cereal shop with bundles and a monthly subscription.
Independent site studyE-commerceDTC
Spacegoods
Functional coffee and sleep range, from campaign hero to starter kits.
Independent site studyE-commerceDTC
Flare Audio
Earplug and earphone store led by the Flare Zero launch.
Independent site studyE-commerceDTC
Away
Luggage storefront with a collection hero and shoppable rows.
Independent site studyAISaaS
Ribbo
AI customer-service agent for chat, WhatsApp, and handoff.
Independent site studyServicesWeb
LegalCentre
French company-services site for create, domicile, and close.
- 11+
- Upwork projects delivered
- 100%
- Job Success on Upwork
- 1
- enterprise platform merger led
- 24h
- reply time
04Process
- 01
Discover
Smart questions, clear scope.
- 02
Plan
Milestones and estimates before any code.
- 03
Build
Regular updates, clean documented code you own.
- 04
Launch & support
Help after launch, not just delivery.
Built with Shopify, Next.js, NestJS, Flutter, OpenAI and Claude.
Get a free store review
Send me your store link. Within 48h you get a short video with the top fixes for speed, conversion and trust. Free, no commitment.
05Frequently asked questions
A landing page takes 1–2 weeks, a full Shopify store 3–5 weeks, an AI agent 2–4 weeks. You get a clear timeline before we start.
Most projects range from $1,000 to $8,000+. After a short call, you get a fixed quote with milestones.
Yes. I can redesign, speed up or add features to your current Shopify store without rebuilding from zero.
Shopify for most stores: fast to launch and easy to manage. Custom (headless Next.js) when you need full control or unusual features. I'll recommend what fits.
You get a handover so you can manage everything yourself, plus optional ongoing support for updates, speed and new features.
Yes. I work with brands in the US, Europe and the Gulf, in English, French or Arabic.
05Book a free 15-min call
06Contact
Tell me what
you're building.
Share a little about your project. I’ll review it personally and get back to you within 24 hours with questions and a practical next step. It’s fine if your idea or budget isn’t fully worked out yet.
A simple first step
- 01Tell me what you need and what you want to improve.
- 02I’ll reply with questions and a clear next step.
A few sentences are enough to get started. If you’re still figuring things out, choose “Not sure yet.”